Yeah, of course, part of that is encouraging and true, but in the end Nike’s goal is really not to empower people to fight establishment / capitalism, or to have societal ideals — there is no interest for them for people to realize that Nike is a global brand thriving on exploitation of others. Their goal is to sell shoes. So, as I say, the problem really is not with Kaepernick, but really with the brand’s final goal.

French-American writer. Comedian. Traveler. Witch. Featured on VICE (fr) — or how I got paid to write about my life instead of going to therapy. Paris//Chicago

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